Fivetran

Free tier available

Automated data integration that just works

ETL/ELT managed elt connectors

📖 Overview

Fivetran is the market leader in managed ELT. It automatically syncs data from 500+ sources to your warehouse with zero maintenance. Known for reliability and "set it and forget it" operation, it's the default choice for enterprises who don't want to manage pipelines. Founded in 2012, Fivetran raised over $730M in funding and was valued at $5.6B in 2021. The company serves thousands of customers including Square, ClassPass, and Loom. Their 2021 acquisition of HVR brought enterprise-grade CDC capabilities, cementing their position in the enterprise market.

✨ Key Features

✓ 500+ Connectors: Largest library of pre-built, fully managed connectors
✓ **

💰 Pricing

Model

paid

Starting Price

Free (500k MAR)

✓ Free tier available 🏢 Enterprise plans available

👍 Pros

+ Industry-leading reliability (99.9% SLA)
+ True zero-maintenance operation
+ Excellent enterprise sales and support
+ Connectors are production-grade
+ Fast setup (minutes, not days)

👎 Cons

− Premium pricing (most expensive in category)
− Less control vs self-hosted options
− MAR-based pricing can surprise at scale
− Some connectors lag on new API features

🎯 Best For

Enterprise teams, well-funded startups, and anyone who values reliability over cost. If data engineering isn't your core competency, Fivetran lets you focus elsewhere. **Common use cases:** - Syncing SaaS data (Salesforce, HubSpot, NetSuite) to Snowflake - Database replication with HVR CDC (Oracle, SQL Server, PostgreSQL) - Marketing analytics consolidation (Google Ads, Facebook, LinkedIn) - Finance data pipelines (Stripe, QuickBooks, Xero) - Building a central data warehouse from 50+ sources - Feeding dbt models with reliable upstream data